Whether it’s a personal website, a company website, a product promotion or just your own blog, it doesn’t survive without traffic. Blogs are a great way to obtain free organic traffic and they have become very popular in the online marketing community and are used by everyone from huge corporations to teenagers. They are search engine friendly and a very powerful tool for driving your targeted traffic, but how do you blog for traffic? Here are a few simple points that will help you get started.
The first order of business is to know about your target audience, study them. What is their age group? What are their intentions online? What issues are they commonly having that you can provide unique help towards? This gives you a base for providing good relevant content to your audience and this is of the greatest importance! If your readers are not happy with what you’re providing them, they will not come back. However, if you have great, unique content on your blog, they will continue to come back and help you spread the word about your blog by recommending it to others.
If you’re looking to sell products on your blog, don’t expect it to happen overnight. In order for others to buy anything from you, you must first build a relationship with your readers. The fact is that no one will buy anything from you until you have gained some sort of authority within your chosen topic or niche and have a faithful audience who trusts you. On top of that, don’t ever right out attempt to “sell” your product to someone! Such as saying within your posts; “Buy my new software now and try it for yourself.” People don’t like to be proposed to buy something, they will almost always turn away and you’ll end up being seen as a salesman… “Quoth, the salesman… Never more…” If people like what you provide within your content they will naturally see you as an authority figure and want to buy from you.
Now here’s something that I am surprised many don’t know about, but is so powerful! Pinging… If you don’t know what pinging is, then your process of getting seen by the search engines on a regular basis has been greatly reduced. It’s very simple actually. Just go to Pingler.com, add your URL, your keywords, or title of your post, enter the captcha code and within hours to a day or two, you’re indexed in the search engines. What’s even greater is you can ping everything; and I mean everything! Twitter, Facebook, your bookmarks, public profiles, tweets themselves, status updates, anything! If it has a URL, it can be pinged and if your social account, name, website or anything you’re promoting online is at the URL you ping, you get fast exposure.
So there are a couple points about blogging for traffic and remember to ping everything you can! There also are services out there that will ping your chosen URLs for you automatically.